Privacy Policy – Aurora AI

Last updated: 10.10.2025

1. Who we are

This website is operated by Flotferðir ehf, based in Iceland.
We manage the Aurora AI project — a research and innovation initiative that uses user-uploaded photos to improve the accuracy of aurora forecasts.
Contact: booking@buubble.com

2. What data we collect

When you upload a photo, we collect:

  • The image you upload.

  • Metadata embedded in the image (e.g., date, time, GPS coordinates, camera details).

  • Basic technical information from your browser or device (e.g., IP address, upload time, browser type).

We do not ask for or attempt to identify people, and we actively avoid collecting personal information. If a photo accidentally contains faces, license plates, or other identifiable details, we take steps to remove or blur them.

3. How we use your data

Your data is used only to:

  • Train and improve our Aurora AI model to make aurora forecasts more accurate.

  • Conduct analysis and research on aurora visibility and atmospheric patterns.

We do not sell, rent, or share your data with advertisers or third parties for commercial use.

4. Legal basis for processing

Our processing is based on legitimate interest under Article 6(1)(f) of the GDPR.
You upload your photo voluntarily, with a clear understanding that it will help train our Aurora AI model.

If you ever want your photo removed, you can contact us to withdraw your participation at any time.

5. Data retention

We keep uploaded images and related data as part of our long-term research dataset to allow the AI to learn and improve over time.
If you request deletion, we will remove your photo and related data from our active systems within 30 days.

6. Data security

All data is stored securely in controlled systems using encryption and limited access.
Only authorized team members involved in the Aurora AI project can access the dataset.

7. Your rights under GDPR

You have the right to:

  • Request access to your data.

  • Request correction or deletion of your data.

  • Withdraw participation at any time.

  • Request a copy of your data in a portable format.

  • Lodge a complaint with your local data-protection authority.

To exercise these rights, contact: booking@buubble.com

8. International data transfers

If we store or process data outside the European Economic Area (EEA), we ensure that adequate safeguards are in place, such as the EU-U.S. Data Privacy Framework or standard contractual clauses.

9. Updates to this policy

We may update this policy as our project evolves. The most current version will always be available on this page.

10. Contact

Flotferðir ehf
Email: booking@buubble.com